Buying a car is one of the largest financial decisions most people make. It's also one where dealers have massive advantages—they do this every day, you do it once every few years. Let's level the playing field.
The 20% Rule for Car Affordability
Before looking at cars, know what you can afford:
The guideline: Spend no more than 20% of your on total transportation costs (payment, insurance, gas, maintenance).
Example: $4,000/month take-home
- Maximum transportation budget: $800/month
- If insurance + gas + maintenance = $300/month
- Maximum car payment: $500/month
Pro Tip
A common mistake is only considering the monthly payment. Factor in insurance (which varies wildly by car), fuel costs, and expected maintenance.
New vs. Used: The Math
New car depreciation:
- Loses 20-30% in first year
- Loses 60%+ over 5 years
- But: warranty coverage, latest features, no unknown history
Used car advantages:
- Let someone else eat the depreciation
- Lower insurance costs
- 2-3 year old cars still have life left
Sweet spot: 2-4 year old certified pre-owned (CPO) vehicles with remaining manufacturer warranty.
Marcus wanted a Honda Accord. A new 2024 was $32,000. A certified pre-owned 2022 with 25,000 miles was $24,000—and still had 2 years of warranty left. He saved $8,000 for essentially the same car.
Research Before You Shop
Know the car's value:
- Kelley Blue Book (kbb.com)
- Edmunds (edmunds.com)
- NADA Guides (nadaguides.com)
Check multiple prices:
- Invoice price (what dealer paid)
- MSRP (sticker price)
- Fair market price (what people actually pay)
For used cars:
- Vehicle history report (Carfax, AutoCheck)
- Recall history (NHTSA.gov)
- Common problems for that model
Do This
Get pre-approved for financing before visiting dealers. This gives you a baseline rate and negotiating leverage.
Where to Buy
Dealerships
- Widest selection
- Can negotiate
- May push add-ons aggressively
- Trade-in option
Private Sellers
- Often lower prices
- No dealer fees
- No warranty (usually)
- More risk, need independent inspection
Online (Carvana, Vroom, CarMax)
- No-haggle pricing
- Return policies
- Convenience
- May pay slightly more for that convenience
Manufacturer Certified Pre-Owned
- Inspected and warrantied
- Peace of mind
- price over private party
The Dealer's Playbook (And How to Counter)
Trick: Focus on Monthly Payment
"What monthly payment are you looking for?"
Counter: Negotiate the total price first, then discuss financing separately. They can hit any payment by extending the loan term.
Trick: The Four-Square
A worksheet that confuses trade-in, , price, and payment.
Counter: Negotiate each item separately. "Let's agree on price first before discussing anything else."
Trick: Add-Ons in the Finance Office
Extended warranties, paint protection, fabric coating, gap insurance at inflated prices.
Counter: Decline everything in the finance office. You can buy these products elsewhere (like gap insurance from your auto insurer) for less.
Trick: "Let Me Talk to My Manager"
Creates pressure and wastes your time until you agree.
Counter: Be willing to walk away. "I'm prepared to buy today at $X. Let me know if you can do that."
Watch Out
Never tell the dealer your maximum budget or that you "need" a car today. This eliminates your negotiating power.
The Negotiation Process
Step 1: Email Multiple Dealers
Contact internet sales departments at 3-5 dealers. Ask for their "out-the-door" price on a specific vehicle.
Step 2: Let Them Compete
Use competing quotes to negotiate. "Dealer X offered $28,500 out the door. Can you beat that?"
Step 3: Negotiate in Person (If Needed)
- Go at end of month (quotas)
- Be prepared to walk away
- Focus on total price, not payment
- Get everything in writing
Step 4: Review the Final Numbers
Before signing:
- Verify the agreed price
- Check for added fees
- Review and term
- Confirm total financed amount
Understanding Dealer Fees
Legitimate fees:
- Sales tax (set by state)
- Title and registration (set by state)
- Documentation fee ($100-500, negotiable in some states)
Questionable fees:
- Dealer prep/destination (often already in MSRP)
- Advertising fee
- Market adjustment/ADM
- Reconditioning fee
Avoid This
Don't pay "market adjustments" or "additional dealer markup" unless you absolutely must have a car in short supply. Walk away and buy elsewhere.
Trade-In Strategy
Option 1: Sell privately
- More money, more hassle
- List on Facebook Marketplace, Craigslist
- Be safe with test drives and payment
Option 2: Trade to dealer
- Convenient
- Less money
- Tax benefit (trade value reduces taxable price in most states)
Option 3: Sell to CarMax/online buyers
- Get quote online
- No negotiation needed
- Usually between dealer and private prices
Pro Tip
Get trade-in quotes from CarMax, Carvana, and KBB Instant Cash Offer before negotiating with a dealer. Use as leverage.
Used Car Inspection Checklist
Before buying any used car:
Visual inspection:
- Paint inconsistencies (accident repair?)
- Tire wear patterns (alignment issues?)
- Interior wear matches mileage?
- Signs of flooding (musty smell, water stains)?
Test drive:
- All gears shift smoothly
- Brakes feel solid, no pulling
- No unusual noises
- A/C, heat, all electronics work
Professional inspection:
- Pay $100-150 for independent mechanic inspection
- Worth every penny to avoid buying a problem
Timing Your Purchase
Best times to buy:
- End of month (sales quotas)
- End of quarter (bigger quotas)
- End of year (model year clearance)
- Holiday weekends (sales events)
Worst times:
- Spring/summer (high demand)
- season
- When you desperately need a car
The Complete Car Buying Checklist
Quick Win
Before buying any car:
- ☐ Get pre-approved for financing
- ☐ Research fair market value
- ☐ Get quotes from multiple dealers
- ☐ Check vehicle history (used cars)
- ☐ Get independent inspection (used cars)
- ☐ Negotiate price before financing
- ☐ Review all paperwork before signing
- ☐ Decline unnecessary add-ons
After the Purchase
- Register and title within deadline
- Secure proper insurance before driving off
- Keep all paperwork
- Review dealer financing—refinance in 2-3 months if you can get better rate
- Schedule first maintenance per owner's manual
